Anta Sports
Products market share for many years in the country the first wing out similar
products. And the first to establish China's first sports laboratories, long-term
support of the Chinese Olympic Committee, China CBA league, the Chinese men's
and women volleyball tournaments. Anta enhance their strength and brand value
at the same time, socially responsible, to return to the community.
Anta's core
values are "brand-oriented, innovation, focus on pragmatic, honest
gratitude." We firmly believe that the brand value of fern business
decisions, Anta effort to maintain a core of people, I remember a number of
product quality problems Anta Ding Zhizhong, president of all recall, pick up a
pair of shoes to take the lead into the shredding machine, some employees tears
on the spot, I think Ding then move seems to imply Anta today's glory and
honor; we fear the risk of Anta never change, should be forward-looking pattern
of pre-order demand and variable innovation, create customer lifetime value,
starting in 2008, we have begun to realize that you want to create a Anta Kids
and fashion series, this is the first move in the same industry inside to prove
our leadership always pursuing innovation, which will also enable us to another
field to create their own piece of blue ocean; every one of us Anta people
adhering to the "fine, fine, in fact, strict" attitude, commitment
and sporting goods business growth, we think Mr. Ding Zhizhong Anta veterans,
by the age of sixteen to a thousand dollars, traveled across the country to buy
600 pairs of shoes, and then went to Beijing alone venture, this time with a
two-year 600 pairs of shoes sold, then scored success Wangfujing, then later only
the Anta, which rely on what, not that small total body that focus on the real
deal to fight pragmatism it? Peace of mind business, practical man; honesty
Thanksgiving is every person must have the virtues of Anta, we believe in
honesty, integrity, commitment principles of life, forever pregnant with a
thankful heart, fulfill social responsibility, the earthquake last year, we
will immediately Anta production launched an inspiration Sichuan fellow
countrymen inspirational encouragement advertising, people are deeply moved,
and this is the responsibility of Anta, which is the concept of Anta, always
uphold the integrity of a grateful heart, whether at work, or social life, we
are to fulfill our responsibilities.
Faith is a
huge potential energy of things, and we have faith in the Chinese people rarely
such a thing, and today I have the opportunity to become a member of Anta, Anta
has become a member of honor, then the next, I can not the concerns without
fear rooted Anta, layout work, look to the future, and attracted me, pushing me
so practice, it is Anta culture, then this is the kind of faith, faith which
shares invisible force pulling I continue to move forward.
Anta do is a
hundred years of brand, to the cultural achievements of a world-class company,
and I have to do is rooted in a culture which, KeepMoving!
